Marketing Automation

A marketing automation system and program is the core of content marketing, demand generation and lead nurturing ecosystem. Used effectively, it can manage and optimize nearly every step from initial lead capture to handing off qualified leads to your sales team. You can improve every aspect of digital marketing through testing, segmentation, lead scoring and analysis.

CHI utilizes SharpSpring marketing automation system for our customers while creating content and managing every aspect of this process including the following:

Content creation, design and optimization for lead nurturing campaigns
Integration of demand generation campaigns with lead nurturing campaigns
Creation of lead nurturing emails, landing pages and confirmation pages
Creation of personalized content, calls-to-action and smart forms
Placement of calls-to-action on web pages, blogs and social media
Setting criteria for lead scoring based on page and email interactions, form conversions and information provided via forms
Setting criteria for buy cycle (or lead lifecycle) status based on lead score and/or page interactions and form conversions
Creation of workflows that automatically adjust lead score and buy cycle status based on established criteria
Creation of workflows that automatically update segmented lists for lead nurturing communication based on buy cycle status and/or lead score
Creation of workflows that automatically notify appropriate sales and marketing stakeholders for campaigns, regions, products and personas when selected lead status thresholds are met