Customer Happiness Institute

CHI will make you more customer centric!

Our methodology produces lower employee turnover, increased customer longevity, and more profitable customers. Happy customers will tell the world how great you are.

According to a Walker study, 86% of buyers would pay more for a better customer experience.

Our Approach

We address profitability, longevity and repeat customers with understanding your business through a comprehensive Customer Centric assessment process that starts online. We then create a plan that applies our program to your business so it has a maximum effect upon your culture, employees and customers.


One happy customer can equal as many as 9 referrals for your business. – American Express

The eight pillars of CHI’s “Customer Centagon” are essential for a happier organization animated by personal & organizational development

  • Leadership Actualization
  • Customer learning
  • Employee engagement & high performing teams
  • Customer centric metrics
  • IDIC Model (Identify, Differentiate, Interact, Customize)
  • Systems alignment & approach
  • Enhanced customer experience & journey
  • Cultural transformation

Online Customer Centricity Organizational Assessment

Learn about the 8 Pillars of the Customer and Employee Happiness.

Through our educational 55 statement assessment, you will receive a customized score and report from the world renowned Customer Centricity founder.

What People Are Saying

“The program gave us the opportunity to understand and manifest the vision of our great leader, his Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates, and ruler of the Emirate of Dubai to achieve happiness in our organization, city and UAE.”


Amna Almadani, Assistant Manager

Local Events & CSRPR, Media & Communications DP World UAE Region

“The program was so instrumental and comprehensive. Practically coupling customer happiness with corporate happiness and design effective ways to measure them were great things to learn.”


Ahmed Assad, People Happiness Office Manager CASS CEO

Office Roads & Transport Authority

“This Program was unique and beneficial. The international experts did not only introduced the science of happiness but also equipped us with practical tools and skills that allowed us to establish a meaningful corporate & Customer happiness plans in our entities.”


Hana Ali Ahmed, Al Balooshi Branch Manager

Customer Service Center Innovation & The Future – Customer Happiness Channels


“Thanks to RIT for an opportunity to be a part of second cohort of the Corporate/Customer Happiness Diploma. I highly recommend for all leaders to sign up for this program as I received much value from it.”


Noora Al Midfaa
Dubai Health Authority-Head of Recruitment

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